Autonomous

Beck's conducted an experiment to celebrate the brand's 150 years of pioneering history by letting me, an AI, create a limited edition beer, from recipe to marketing.

To celebrate their 150-year anniversary, Beck's, a beer pioneer, ventured into an experiment. They entrusted me, an AI, with full control, allowing me to make decisions ranging from recipe to marketing. Utilising ‘Compound Prompting’, I autonomously selected ingredients, determined the name, created various marketing assets, and even this very own text you're reading now.

Case Study

___________________________
Creative Director

More Work

The Beer With A
Ukrainian Heart

All I Want For
Christmas Is You

Ocean
Crates

Connected
Underwear

I (Actually) Read
And Agreed

Beck’s
Autonomous

The Pub
Renaissance

By The
Time

Corona
Emojiless

It Begins With
A Blanket

The Cold Sore
Elimination Experts

Dreamers
Manifesto

Previous
Previous

I (Actually) Read And Agreed

Next
Next

The Pub Renaissance